our tone of voice. 3. stay positive. enthusiasm. in a nutshell our tone of voice at a glance. be human. friendly & natural keep it simple. say it like it is. use humour. cheeky wit. 4. in a 09 Tone of voice Techniques 12 Straightforward and precise 14 Refreshing and insightful 15 Personable and relevant Our tone of voice in action 17 Example one - Faraday 18 Example two - Volunteering 19 Example three - Publishing 20 other endorsed brands or sub-brands (such as IET Example four - Professional registration 21 Example five - Policy Virgin Active tone of voice strategy & guidelines by Rada Petrovic on The Dots. Virgin Active tone of voice strategy & guidelines by Rada Petrovic on The Dots. Hire talent Explore. Asks forum Get insights, feedback, advice & find collaborators. People Connect with over half a million peers, clients & mentors. Events TONE OF VOICE The voice of Sheraton is welcoming, inclusive and sparkles with personality. It has the good manners of an upper-upscale brand and the intelligence of a global brand, but has a personable charm that people just warm up to. It's well-spoken, but human. It's the tone of the charming dinner guest. The tone of the well liked the language characteristics of a text promoting a particular Tone of Voice. We imagine that an authoring tool with Tone of Voice support would - as is the case with some CL tools - allow the user to set up some parameters. On the basis of these the tool would analyse the text and report to which degree the requirements of these thevirginway.com Tone of Voice - using it Each marketing team embeds in own processes and/or develops new ones Each marketing team actively 'sells' to colleagues Engaging Change HoS Teams engaging with it - Sales, liaison team, ops. Tone of Voice - using it Academic Voice and Formal Tone A good writer thoughtfully uses language that aligns with the writer's purpose and audience. This is true if we write a text message to our friend or a research paper for a college course. Using the wrong voice and tone can distract from a message or alienate an audience. Following this Tone of Voice Guide doesn't literally mean using the words inclusive, collaborative, and engaged (or a bunch of synonyms for them). Instead, look at our principles as an underlying theme, a thread running through every story. So grab your idea, speech, or e-mail… that article, brochure or through changes in tone of voice, eye contact, gestures, and so on. Nonverbal communica-tion is used to identify people. At hospitals, medical personnel are recognized by what they are wearing, and the color of scrubs can indicate the wearer's role or position. Nonverbal communication is also used when conveying emotional information. the piano tone appears lacking in warmth A modulation of the voice expressing a particular feeling or mood: eg a firm tone of voice The general character or attitude of a place, piece of writing, situation, etc. eg: trust her to lower the tone of the conversation An atmosphere of respectability or class: eg they don't feel he gives the place face, body, and voice tone. These sending and decoding skills were shown to be related to the magnitude of experimenter expectancy effects in a photo-judging task, with the greatest expectancy effects occurring in dyads consisting of better senders and better decod-ers, and actual negative expectancy effects tending to occur in poor sender face, body, and voice tone. These sending and decoding skills were s