One of the most popular and fastest growing methods of communication on the Internet is social networking. Simply, social networking sites are online communities of people from all over the world who share interests and/or activities, or who are interested in exploring the interests and activities of others. Many of these sites, such as Facebook, Twitter, and MySpace, have a very wide target audience, while others, such as LinkedIn, are tailored to a specific audience segment. To this end, social networking sites are becoming a very effective marketing tool for companies around the globe. This cost effective and wide-reaching method of communication can help a company stay in touch with its current customer base as well as open up the lines of communication with potential customers.
We conducted a regional survey among members of the Campos Inc Voice of the Region to gauge the importance and relevance of social networking sites in the Greater Pittsburgh area.
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