Dr. Linick is a colleague of mine for over 20 years. He offers a perspective on Web 2.0 that is easy to grasp and important for all to understand. The Pittsburgh Jazz Network is a Web 2.0 network.
How does Google offer "the world's knowledge" to searchers for free and still make more than 10 billion in revenue, grow 68%, and have a stock market valuation of close to $200 billion?
What could possibly make Flickr--a two-year-old photo-sharing startup--worth $40 million to Yahoo!, a video-sharing YouTube worth $1.6 billion to Google, or a social networking site called Facebook worth the equivalent of $15 billion to Microsoft?
Is Web 2.0 about corporate blogging, wikis and podcasting, or something else entirely?
Web 2.0 makes headlines, but how does it make money?
That question puzzles countless heads of companies who
know they should have a strategy for Web 2.0 but don't
quite understand what it's all about.
Andrew S. Linick, Ph.D.—The Webologist™ answers these questions, and explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Using real-life examples, Linick demonstrates how various companies, large and small, are creating new opportunities on today's Web and shows how you can apply the same strategies to your own business.
"You're already an integral part of the Web 2.0 business economy," Linick explains. "Every time you click on Google, Wikipedia, eBay, or Amazon, you are sparking 'network effects.' If you use a Flickr-enabled cell phone or tune in to iTunes podcasts or check Yahoo! Finance for stock quotes, you are creating monetizable value for businesses--even if you don't actually buy anything."
“You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hyper growth,” adds Linick.
"I am retained to change the mindset and answer the questions that colleagues, CEOs, MBAs, technical managers, investors, and analysts--informally or in one of my webinars or consulting assignments--would ask me about the 'buzz and hype' surrounding Web 2.0 companies and projects," says Linick, adding that his audience includes any of these people who want to thrive and survive in a hyper-networked Web 2.0 economy.
According to The Webologist™, there is still a lot left to learn about Web 2.0. "The Web 2.0 revolution continues," Linick says in an article, "and every day, entrepreneurs are finding new ways to apply the principles of Web 2.0. I expect more surprises and new success stories. But for now, retaining a knowledgeable expert is the best starting point for any company that wants to understand and apply Internet-era business strategy."
Editor’s Note: Andrew S. Linick, Ph.D—The Webologist™ is an internationally recognized authority on e-commerce, e/direct marketing action plans and innovative internet marketing. He’s a frequent speaker at industry conferences and an award-winning visionary marketing strategist/master copywriter/consultant.
Visit him at www.AndrewLinickDirectMarketing.com, email: firstname.lastname@example.org. 631.775.6075 • 631.924.3888.